Integrated Marketing Services – Japan
Public summary
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Destination Canada is seeking an agency or consortium to provide integrated tourism marketing services, primarily in Japan, with potential support for South Korea and China. The work appears to include marketing strategy, media and public relations, social media, consumer campaigns, travel-trade development, industry engagement, and event or experience management. The tender may be relevant to Canadian marketing, tourism, communications, or advertising businesses with demonstrated expertise in Asian travel markets. Proponents are expected to understand tourism demand, aviation and air access, travel distribution, and factors influencing travel from Asia to Canada. The successful contractor may use subcontractors but would remain responsible for their work and may need to coordinate with Destination Canada’s other service providers. Key details: -Buyer: Destination Canada -Tender type: Negotiated Request for Proposals (NRFP) -Status: Open -Primary market: Japan -Additional markets: South Korea and China, as required -Location listed: Japan, Asia, China, South Korea, Canada, and Vancouver, BC -Closing date: November 6, 2026 at 6:00 p.m. (the applicable time zone should be confirmed in the official documents) -Category: Services Businesses should review the full Statement of Work, mandatory requirements, evaluation method, submission instructions, contract terms, and any requirements for local market resources or subcontractors before deciding whether to respond. The information provided does not establish that a business qualifies or will be competitive. Verify all details, deadlines, amendments, and submission requirements in the official tender notice and attached NRFP document before submitting a proposal: https://canadabuys.canada.ca/sites/default/files/webform/tender_notice/109321/nrfp_dc-2026-jw-06-integrated-mktng-svs---japan_final_en.pdf
Requirement preview
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- The proponent should be able to provide integrated marketing services primarily in Japan.
- The proponent should demonstrate the expertise, resources, and operating flexibility to support Destination Canada in South Korea and China as required.
- Relevant expertise appears to include tourism marketing, traveller demand, aviation and air-access dynamics, distribution and travel trade, and factors affecting visitation from Asia to Canada.
- The required service areas appear to include strategic partnerships; media relations and public relations; social media; consumer marketing; travel trade development; strategic industry engagement; and event and experience management.
Source description preview
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The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals from qualified proponents that can provide integrated marketing services primarily in Japan, while also demonstrating the expertise, resources, and operating flexibility to support Destination Canada in South Korea and China markets, as required. Proponents should demonstrate a strong understanding of tourism marketing, traveller demand, aviation and air-access dynamics, distribution and travel trade, and the broader factors affecting visitation from Asia to Canada. The successful proponent (the “Contractor”) achieves its goals through delivering effective strategic partnerships, media relations & public relations (MRPR), social media, consumer marketing, travel trade development, strategic industry engagement and event and experience management that grow awareness, consideration and conversion among DC’s Highly Engaged Guests (“HEGs”). The Contractor may engage qualified subcontractors to deliver executional services, where appropriate. The Contractor will remain fully responsible for the performance and quality of all services delivered by its subcontractors. See Statement of Work (Section C) for detailed requirements. It is DC’s intent to enter into an agreement with the proponent who can best serve the interests of DC. At the final outcome of the NRFP process, the successful proponent may be required to collaborate with DC’s other service providers and partners to ensure that public relations and communications services are consistent with DC’s mandate, brand and corporate strategy.
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