NRFP - Global Paid Media Agency
Public summary
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Destination Canada (DC) has posted an open Negotiated Request for Proposal (NRFP) for a global paid media agency to act as its Agency of Record. The selected agency would potentially provide worldwide paid media strategy, planning, buying, campaign management, and performance optimization. DC is seeking a traveller-focused, global approach that uses intent, behaviour, and cultural-affinity signals—not only geography or demographics—to guide audience development and media investment. Established source markets remain relevant, but the agency would also be expected to identify opportunities beyond traditional market boundaries. The opportunity appears most relevant to agencies with substantial international paid media capabilities and experience in strategic planning, media buying, optimization, and managing complex global accounts. The tender is listed as closing November 17, 2026, at 11:00 a.m.; the applicable time zone and all submission requirements should be confirmed in the official notice and Statement of Work, especially Section C. The listed location is worldwide, with Vancouver, British Columbia shown as the associated location. Review the full tender document for mandatory requirements, evaluation criteria, contract terms, security or financial requirements, and instructions for submitting a proposal.Official tender document: https://canadabuys.canada.ca/sites/default/files/webform/tender_notice/109856/nrfp-dc-2026-po-04-global-paid-media-agency.pdf. Bid Maple is not affiliated with the Government of Canada, and the official notice should be verified before deciding whether to submit a bid.
Requirement preview
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- Submit a proposal for global paid media planning, buying, and management services for Destination Canada.
- The successful agency is expected to serve as Destination Canada’s Agency of Record for paid media.
- Demonstrate capability in paid media strategy, planning, buying, and performance optimization.
- Address audience development and media investment from a traveller-first, geo-agnostic perspective.
Source description preview
Imported source text may contain formatting from the original notice.
The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for global paid media planning, buying, and management services to serve as DC's Agency of Record for paid media. See Statement of Work (Section C) for detailed requirements. DC is seeking a global agency partner that will help us approach audience development and media investment from a traveller-first, geo-agnostic perspective, prioritizing signals of intent, behaviour, and cultural affinity over market of origin or demographics. While DC has established source markets historically that remain important to its commercial success, the next agency partner will also think beyond geographic boundaries in addition to bringing deep paid media expertise in strategy, planning, buying, and performance optimization.
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